The objective of the research is to update the Marketing Guide for Small Airports to include business-to-business marketing and digital media thus resulting in a new model for business-to-business marketing for smaller airports.
Air traveler volume is rising year over year, placing strain on airport facilities' ability to process passengers efficiently and effectively in an operational footprint constrained by long-term capital investments. Additionally, airports must continuously mitigate against the risk posed by the "insider threat." Biometrics (e.g. fingerprint, facial, iris recognition) have the potential to mitigate these risks, capture... more »
Customer experience is a key driver of passenger satisfaction, airport revenue, and the overall ranking of an airport. Helping airports to become more people-oriented, to listen to the voice of their customers, and proactively meet the needs of diverse customers, particularly international passengers, will enhance the overall airport experience, and allow American airports to better compete with top international airports.... more »
Although many airports are offering services, programs and amenities along with innovative design and technological development to optimize access and mobility of passengers with disabilities and aging travelers, there is no systematic assessment of the effectiveness of these services and programs. Empirical evidence about the cost and benefits of these programs are needed for further and wider implementation of services... more »
Everyone flies! Today's traveling public is more diverse than ever. U.S. airports are serving people of more countries of origin, age ranges, language groups, nationalities, ethnicities, religious groups, physical/cognitive abilities, and income brackets than ever before. However, most airports have not done an adequate job of modernizing their communications and facilities to accommodate this diversity. Not only are... more »
Research on space at an airport that a community could use
This study would entail a comprehensive assessment of consumer research practices at commercial service airports nationwide. It would result in the identification of best practices for assessing the needs and preferences of passengers as well as meters-greeters and well-wishers. Guidance would be provided for the development and implementation of evidence-based and scientifically sound research programs that would... more »
The objective of this project is to research how big data and targeted advertising are used to generate revenue in the aviation industry as well as how they are used in other industries, and identify ways those methods can be used by airports to generate revenue from those same sources. One aspect of this research will include identifying potential entities with whom airports can partner strategically, such as airlines,... more »
The development of a Primer and Guidebook to assist Airport's with assessing their readiness for digital transformation. The results of this research would support Airport's to understand exactly where they are on the transformation continuum and provide guidance and direction on the next steps of the journey.
Airport teams are ramping up innovation labs, centers and executive level positions to support critical thinking, strategy and innovation. Airports need an approach to innovation that is powerful, effective and broadly assessable, that can integrate into all aspects of the business and region, and that individuals and teams can use to generate breakthrough ideas that are implemented and have a meaningful impact in the... more »