The objective of the research is to update the Marketing Guide for Small Airports to include business-to-business marketing and digital media thus resulting in a new model for business-to-business marketing for smaller airports.
Airports of all sizes have the potential to introduce more art experiences into the traveler space, but few know why they should care and how to accomplish this. Partnerships with arts associations, artists, civic cultural leaders and airports are few and poorly documented or understood. The objective of this research would be to: • Research benefits of integrating art experiences into travelers’ spaces at airports • ...more »
This synthesis highlights case examples of PPPs at airports, and how risk is brought into contractual relationships and into projects themselves.
Bring to ready attention both some common utilized apps for typical business purposes as well as specialize apps for other functional purposes.