Showing 4 ideas for tag "marketing"

Synthesis Topics

Tools used in the management of airport arts programs: Governing documents, advisory committees and master plans

ACRP Synthesis 11-03/Topic S01-21 (The Benefits of Airport Arts Programs) provides an exhaustive analysis of current practices related to airport arts programs; the Synthesis identifies many tools that airports use to govern such programs and to manage them efficiently and economically. It was, however, beyond the scope of Synthesis 11-03/Topic S01-21 to provide an in depth analysis of precisely how these tools are used... more »

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Airport Volunteer Programs that Enhance the Customer Experience

Volunteer programs are a common practice at airports in the United States whereby local residents are engaged to enhance the airport's overall customer experience by welcoming travelers, offering directional assistance, and providing accurate information about the airport's services and amenities. The presence of a dedicated volunteer team creates a positive image of the airport and reflects the friendly hospitality of... more »

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Implementing airport measures to reduce Aviophobia in a post-pandemic era

About 15% of American adults suffer some level of fear (aviophobia). While some of them avoid flying almost totally, there are 15% that are passengers* passing through a US airport and experiencing aviophobia from boarding their upcoming flight. This fear, exacerbated to some extent by various factors within the airport's control, impacts passenger experience, their behavior before, during, and after boarding their plane.... more »

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