Showing 3 ideas for tag "Marketing"

Synthesis Topics

Tools used in the management of airport arts programs: Governing documents, advisory committees and master plans

ACRP Synthesis 11-03/Topic S01-21 (The Benefits of Airport Arts Programs) provides an exhaustive analysis of current practices related to airport arts programs; the Synthesis identifies many tools that airports use to govern such programs and to manage them efficiently and economically. It was, however, beyond the scope of Synthesis 11-03/Topic S01-21 to provide an in depth analysis of precisely how these tools are used... more »

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Synthesis Topics

Airport Volunteer Programs that Enhance the Customer Experience trending idea

Volunteer programs are a common practice at airports in the United States whereby local residents are engaged to enhance the airport's overall customer experience by welcoming travelers, offering directional assistance, and providing accurate information about the airport's services and amenities. The presence of a dedicated volunteer team creates a positive image of the airport and reflects the friendly hospitality of... more »

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