Develop a guidebook that would assist airports and other aviation analysts become familiar with the different sources of data that are available to support analyses and forecasts of air passenger travel. Provide guidance on which types of data are appropriate for use in a given study, understand the strengths and limitations of the different potential data sources, and estimate the likely costs involved in their use.
The objective of the research is to update the Marketing Guide for Small Airports to include business-to-business marketing and digital media thus resulting in a new model for business-to-business marketing for smaller airports.
However, most airports have not done an adequate job of modernizing their communications and facilities to accommodate this diversity. Not only are... more »
This project aims to develop a toolkit enabling primary airports in the US to efficiently and precisely map scenario-based catchment area incorporating economic, spatial and operational factors.
The development of a Primer and Guidebook to assist Airport's with assessing their readiness for digital transformation. The results of this research would support Airport's to understand exactly where they are on the transformation continuum and provide guidance and direction on the next steps of the journey.