The development of a Primer and Guidebook to assist Airport's with assessing their readiness for digital transformation. The results of this research would support Airport's to understand exactly where they are on the transformation continuum and provide guidance and direction on the next steps of the journey.
However, most airports have not done an adequate job of modernizing their communications and facilities to accommodate this diversity. Not only are... more »
The objective of the research is to update the Marketing Guide for Small Airports to include business-to-business marketing and digital media thus resulting in a new model for business-to-business marketing for smaller airports.