The objective of the research is to update the Marketing Guide for Small Airports to include business-to-business marketing and digital media thus resulting in a new model for business-to-business marketing for smaller airports.
Tangible result will result into Capacity Building in term of skilled manpower required in airport industry
Bring to ready attention both some common utilized apps for typical business purposes as well as specialize apps for other functional purposes.
How can airports set up incubators unit to create a space for innovators to solve airport problems based on challenges placed on them from different departments? Then, using the resulting solution, partner (in terms of equity) with the innovators. Help them form companies that the airport can partner with. Then market to other airports.
Guidance on holisitic master planning that goes beyond just future
facility and infrastructure that includes the sub categories such as IT,
Operations, Security and Maintenance as examples. It would also provide guidance on how to develop a "plan" for the ancillary operating areas and how important components may be rolled into a true master plan
This Guidebook would detail what it takes to stand up a full IT Security
and Compliance program at an airport.