This study would entail a comprehensive assessment of consumer research practices at commercial service airports nationwide. It would result in the identification of best practices for assessing the needs and preferences of passengers as well as meters-greeters and well-wishers. Guidance would be provided for the development and implementation of evidence-based and scientifically sound research programs that would... more »
This Collection is for research ideas whose objectives are to develop guidance, tools, or best practices.
Showing 4 ideas for tag "Marketing"
Although many airports are offering services, programs and amenities along with innovative design and technological development to optimize access and mobility of passengers with disabilities and aging travelers, there is no systematic assessment of the effectiveness of these services and programs. Empirical evidence about the cost and benefits of these programs are needed for further and wider implementation of services... more »
Air traveler volume is rising year over year, placing strain on airport facilities' ability to process passengers efficiently and effectively in an operational footprint constrained by long-term capital investments. Additionally, airports must continuously mitigate against the risk posed by the "insider threat." Biometrics (e.g. fingerprint, facial, iris recognition) have the potential to mitigate these risks, capture... more »
The objective of this project is to research how big data and targeted advertising are used to generate revenue in the aviation industry as well as how they are used in other industries, and identify ways those methods can be used by airports to generate revenue from those same sources. One aspect of this research will include identifying potential entities with whom airports can partner strategically, such as airlines,... more »