Research Projects

Using Data and Behavioral Sciences to Enhance the Customer Experience through an Engaged and Skilled Workforce

Customer experience is a key driver of passenger satisfaction, airport revenue, and the overall ranking of an airport. Helping airports to become more people-oriented, to listen to the voice of their customers, and proactively meet the needs of diverse customers, particularly international passengers, will enhance the overall airport experience, and allow American airports to better compete with top international airports. To achieve this objective, airports must also developed an engaged workforce with advanced interpersonal skills.

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