Urban Air Mobility (UAM) is a safe and efficient system for air passenger and cargo transportation within an urban area, inclusive of small package delivery and other urban Unmanned Aerial Systems (UAS) services, which supports a mix of onboard/ground-piloted and increasingly autonomous operations. In recent years, UAM has developed rapidly due to advances in technology and with pilot projects underway in Dubai and planned for Dallas and Los Angeles in the early 2020s. The objective of this effort is to conduct an initial study for a potential UAM market to understand community interests and market conditions from all aspects such as political, economic, social, technological, environmental, and legal. The assessment should first consider the fundamental question of whether a legitimate market exists. If a market does exist, the analysis should anticipate the timing of major market events such as entry into service and expansion of service under different UAM applications.