Research Projects

Measuring Social Impact

Assigned to Prabh Banga
Last Edited by Mike Salamone

Airports make a lot of investments in community/social/environmental causes, but how does an airport measure the investment to see if it's having an impact? Could it be a trust index or another measurement tool.

Background (Describe the current situation or problem in the industry, and how your idea would address it.)

Airports make a lot of investments in reducing social impact and mitigating their environmental impact but it is difficult to measure the impact these investments are having in establishing the airport as a "trusted" organization. How does the airport know if it's "trusted" among the community? Which investments would lead to trust? How does an airport know where to invest when it comes to social impact?

Objective (What is the desired product or result that will help the airport industry?)

Airports make a lot of investments in community/social/environmental causes, but how does an airport measure the investment to see if it's having an impact? Could it be a trust index or another measurement tool.

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14 votes
15 up votes
1 down votes
Idea No. 115