Research Projects

Effective Approaches for Persuading Travelers to Recycle and Reduce Contamination in the Waste Stream

The research would identify the best persuasive strategies, language, and media, supported by behavioral science, for successfully encouraging customers to separate waste materials at the source and reduce contamination. This would reduce the number of costly waste hauls; help rehabilitate international scrap materials markets; reduce the amount of materials being sent to landfills and incinerators; promote composting programs; and significantly reduce water and air pollution, including C02 emissions.



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Idea No. 274