The research would identify the best persuasive strategies, language, and media, supported by behavioral science, for successfully encouraging customers to separate waste materials at the source and reduce contamination. This would reduce the number of costly waste hauls; help rehabilitate international scrap materials markets; reduce the amount of materials being sent to landfills and incinerators; promote composting programs; and significantly reduce water and air pollution, including C02 emissions.
4 of 87 completed
Idea No. 274