Research Projects

Creative Marketing Techniques to Improve Revenue Generation Partnerships

The objective of this project is to research how big data and targeted advertising are used to generate revenue in the aviation industry as well as how they are used in other industries, and identify ways those methods can be used by airports to generate revenue from those same sources. One aspect of this research will include identifying potential entities with whom airports can partner strategically, such as airlines, TNC companies, concessionaires, car rental companies, and parking operators, to identify and collect those untapped revenue streams. This research will also quantify any investment that would be required (software, hardware and/or infrastructure) and the potential risks associated with including the use and storage of personal information about travelers.

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Idea No. 118