Policy and Planning

Best Practices for Conducting Consumer Research Among Air Passengers

This study would entail a comprehensive assessment of consumer research practices at commercial service airports nationwide. It would result in the identification of best practices for assessing the needs and preferences of passengers as well as meters-greeters and well-wishers. Guidance would be provided for the development and implementation of evidence-based and scientifically sound research programs that would be designed to assist managers in identifying optimal airport services and making appropriate facility planning decisions.

Last Edited by jdfranz@jdfranz.com
Assigned to jdfranz@jdfranz.com


Idea No. 77